The Rule of 17: Eliminate item duplication and 
drive sales

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Our research with leading retailers today has taught us that 17% of items in a given category are duplicative in nature. With this in mind, it’s clear that retailers must come to terms with the Rule of 17, determining that category duplication is an issue to prioritize and resolve.

This whitepaper explores how best to apply the rule of 17 to retailers' assortments, and how they can address inventory duplication and gain maximum revenue growth, profitability, and efficiency, from their assortment process.

In this whitepaper, you will find answers to:

  • The paradox of choice explained and how to limit the effects of option overwhelm
  • Why the removal of duplication if not done carefully can be costly
  • Understanding consumer value before making cuts in a category
  • How you can leverage AI to confidently adjust categories

See inside the whitepaper

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