Striking a Balance Between Price
 and Quality:  

Study reveals new shopper insights and implications for promotion and price investments.

As inflation continues to rise around the world, all eyes are on consumers.  Will they substitute their favorite items for cheaper alternatives?  Will they stop buying certain categories entirely?

Not having the right key items - for both value and quality - can result in 3% to 5% loss of sales.  Symphony RetailAI's latest research analyzed 2.2 billion global grocery baskets to extract the latest shopper research, and provide retailer and CPG insights to achieve better ROI and increased shopper loyalty.

View this webinar to gain actionable, data-driven insights:

  • Identify which customers are driving your performance
  • Understand how price and quality motivates your customers
  • Leverage data and identify growth opportunity areas
  • Gain 5 calls-to-action, to stay ahead of the constantly changing customer landscape

All registrants will receive a full copy of the study following the webinar.

Learn more about our speakers:


Ann Azzopardi is a Consultant at Symphony RetailAI

Ann has been with the company for eight years, providing clients with meaningful shopper insights that are thought-leading and actionable for business growth. Ann joined after a career in Senior commercial roles within foodservice retail, rail transport and and clinical pathology industries.

Ann is a storyteller, a working mother and is passionate about diversity and inclusion in the workplace.



Josh McCann is our Head of HQ Client Delivery

Josh is responsible for delivering customer centric retailing practices, he focuses upon driving business value to the client through strategic understanding of the customer leading to tactical actions at the point of purchase. 

He brings 20 years of experience in the grocery industry, spanning roles in category management, pricing, marketing strategies and retail operations.  Prior to joining Symphony RetailAI, Josh spent 15+ years with Safeway. 

Register to view