New strategies for
CPG revenue growth management (RGM)

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CPG companies are struggling to achieve profitable growth in today’s shifting shopper landscape. In this new playing field, it is clear that traditional approaches to win the consumer primarily through investments in Trade Promotions at the retail shelf are not enough.

In this whitepaper, discover why leading CPGs are increasingly adopting a discipline called “Revenue Growth Management (RGM)” and how AI enables these organizations to scale RGM practices across their entire organization and realize a 3-5% increase in margin.

In this whitepaper, you will find answers to:

  • Why investments in traditional trade promotions are not enough to win the consumer
  • The challenges with today's traditional customer-specific trade solutions
  • Why you should adopt Revenue Growth Management and how its use of Artificial Intelligence accelerates ROI

See inside the whitepaper

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