With 450 mature stores varying in size between 3,000 and 17,000 square feet, an ever-increasing portfolio of potential products and the need to add value-add services instore, Pets at Home needed to pinpoint the key elements that draw a shopper to a specific product to ensure the key assortment was in the right store, regardless of size, at the right time.
Listen to Mark in this on-demand video as he discusses Pets at Home’s category optimization process, results and learnings to date.
Mark Wilkinson, Head of Space Planning, Pets at Home Ltd.
Mark is responsible for the analysis of performance and the allocation of space to product categories and service propositions, as well the Store Format team who develop the design aspects of the store layout alongside the merchandise space. Mark holds an MBA from the Open University.