Shopping habits and behaviors are in the midst of great change and the pandemic has without a doubt fuelled more customers than ever to switch online or complement their in-store visit with online purchases, and these customers are here to stay.
Whilst we see about half of the shoppers abandoning the online channel after just one purchase online, those who remain engaged spend more and are increasing their loyalty.
In this on-demand webinar with our Retail & Shopper Insight experts, Laetitia Berthier and Charisse Jacques, use a global cross-section of data from major grocery retailers from Q1 2021, to share the challenges and opportunities of retail e-commerce, through the eyes of the customer. They cover:
Laetitia Berthier is a consulting professional with more than 20 years of experience in customer-centric strategies in Europe and North America, Laetitia works daily with our European clients such as Leclerc, Musgrave and Finiper to whom she brings insights, use cases and solutions in their marketing strategy and personalized promotions.
Charisse Jacques leads US client teams, as well as the global analytics, shared service supporting client teams. Charisse has 20 plus years of experience across management consulting, retail and consumer-oriented organizations. Her consulting experience includes roles at McKinsey & Company, A.T. Kearney as well as boutique firms.