Shoppers are demanding value amid persistent inflation, and increased promotions have led to a significant narrowing of price gaps between national and own brands. These forces jeopardize the growth of own brands and have major margin implications for retailers.
To identify new opportunities in a dynamic market, SymphonyAI conducted a global shopper insights study involving 83 million households and 1.4 billion transactions. Key findings from this original research and strategic recommendations were shared during a webinar on March 13, 2024. Featured topics include:
The role of own brands in an increasingly promotional environment.
Growing revenues 3% or more by identifying opportunity gaps with market leaders.
Why own brands are losing the price perception battle with value conscious shoppers.
Effective strategies to increase engagement with shopper segments that have the greatest impact on own brands.
Gain insight into new opportunities with own brands and receive a copy of the exclusive research. Watch the recording and download the report:
