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Own brands: the new 3% growth opportunity

On-Demand Webinar | Presented 13 March, 2024

Shoppers are demanding value amid persistent inflation, and increased promotions have led to a significant narrowing of price gaps between national and own brands.  These forces jeopardize the growth of own brands and have major margin implications for retailers.

To identify new opportunities in a dynamic market, SymphonyAI conducted a global shopper insights study involving 83 million households and 1.4 billion transactions.  Key findings from this original research and strategic recommendations were shared during a webinar on March 13, 2024.  Featured topics include:

  • The role of own brands in an increasingly promotional environment.
  • Growing revenues 3% or more by identifying opportunity gaps with market leaders.
  • Why own brands are losing the price perception battle with value conscious shoppers.
  • Effective strategies to increase engagement with shopper segments that have the greatest impact on own brands.

Gain insight into new opportunities with own brands and receive a copy of the exclusive research. Watch the recording and download the report:

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