Promotional effectiveness during inflationary times
Trade promotion spending is one of the largest expenses consumer brands incur but an estimated 75% of dollars spent don’t generate an ROI. That needs to change, but increased competition, inflation, and heightened trading partner expectations, make the situation more challenging.
The good news is trade promotions are being transformed through advanced technologies. Brand can break through the data-rich, insights-poor dilemma to deliver superior results and improve ROI.
Join this live webinar and Q&A session with industry leaders in trade promotion optimization from Symphony RetailAI as they share new strategies, tactics, and technologies to optimize promotion dollars and drive new revenue opportunities.
Topics for discussion include:
Join this panel discussion on trade promotion optimization and discover how to achieve better results
Learn more about our speakers:
Rachael Hadaway, Sr VP of Product Management, Customer Centric Retailing and CPG at Symphony RetailAI
Rachael heads up Symphony RetailAI’s product strategy and management efforts focused on Customer Centric Retailing and CPG. She has worked closely with over 1,500 CPG companies and fully understands the nuances that represent the CPG world and the unique use cases, business problems, technology, and data challenges specific to the CPG industry and, those centered on the collaborative relationship between CPGs and their retail partners.
Rachael previously served as 84.51’s Senior Vice President of Product and Design and has incubated and brought several successful products focused on analytics, loyalty marketing, customer communications, customer insights, and media to market.
Mike Troy, Sr. Director, Content & Thought Leadership at Symphony RetailAI
Mike is a veteran publishing industry professional who leads content creation at Symphony RetailAI. He provides fresh perspective and analysis on issues affecting retail and consumer goods companies and the transformative role of advanced technologies to create enterprise and customer value.
Prior to Symphony Retail AI, Mike spent 30 years in B2B retail and CPG trade publishing, holding key editorial roles with Progressive Grocer, Retail Leader, Chain Store Age, Retailing Today, Discount Store News and Drug Store News.