Retail and CPG executives are painfully aware that they invest billions in trade promotions each year, but many fail to break even. And when sales inevitably deviate from plan, the most common solution is to spend even more trade dollars in attempts to close gaps against revenue, volume, share and margin goals.
Register to watch Symphony RetailAI’s Jonathan Tye-Walker as he discusses areas where AI can assist retailers and CPG manufacturers in effectively planning promotional events, measuring outcomes and adjusting as necessary to achieve growth.
Take a sneak peak of what Jonathan covers in the expert session in this short video:
Jonathan Tye-Walker, Client Director, Symphony RetailAI
Jonathan has been a part of the Symphony RetailAI team for over 11 years and during his tenure has developed a deep understanding for the use of customer insights across all retail verticals. Having had positions in product development, pre-sales, solution consulting and now client leadership, Jonathan specialises in working with clients to create solutions to challenges that deliver value impact and growth.