Fact Vs Fiction: What's really going on with Grocery E-commerce

Erratic shopper behavior, new loyalty pressures and shifting online and in-store preferences have clouded retailers’ vision. It’s a challenging environment in which to grow sales, but a huge advantage exists for those able to extract deep and actionable insights from shopper data.

That’s what Symphony RetailAI did recently by analyzing nearly 600 million shopper transactions. By leveraging AI, researchers uncovered surprising trends and key indicators of future behavior retailers can leverage to grow sales.

Join the team behind this unique research project as they reveal:

  • Why omnichannel shoppers are more valuable than previously thought.
  • Surprising behaviors having the biggest impact on loyalty.
  • Unexpected categories leading and lagging in-store and online.
  • How grocers can unlock insights in their data to win with the omnichannel customer.

Set your organization up for data-driven success by separating fact from fiction to understand what’s really going on with grocery E-commerce. 

Learn more about our speakers:


Laetitia Berthier, Head of Client Management, Europe at Symphony RetailAI

Laetitia Berthier is a consulting professional with more than 20 years of experience in customer-centric strategies in Europe and North America, Laetitia works daily with our European clients such as Leclerc, Musgrave and Finiper to whom she brings insights, use cases and solutions in their marketing strategy and personalized promotions.




rachael_hadawayRachael Hadaway, Sr VP of Product Management, Customer Centric Retailing and CPG at Symphony RetailAI

Rachael heads up Symphony RetailAI’s product strategy and management efforts focused on Customer Centric Retailing and CPG. She has worked closely with over 1,500 CPG companies and fully understands the nuances that represent the CPG world and the unique use cases, business problems, technology, and data challenges specific to the CPG industry and, those centered on the collaborative relationship between CPGs and their retail partners.



Mike TroyMike Troy, Senior Director Content and Thought Leadership, Symphony RetailAI

Mike is a veteran publishing industry professional who leads content creation at Symphony RetailAI.  He provides fresh perspective and analysis on issues affecting retail and consumer goods companies and the transformative role of advanced technologies to create enterprise and customer value. Prior to Symphony RetailAI, Mike spent 30 years in B2B retail and CPG trade publishing, holding key editorial roles with Progressive Grocer, Retail Leader, Chain Store Age, Retailing Today, Discount Store News and Drug Store News.


Register to view