Retailers can’t grasp a full understanding of data and demand, not only because of the sheer volume of available data, but because the data is not used as a competitive advantage. And consumer behavior is unpredictable – legacy technology can’t keep pace with the nuances of retail today. With a piecemeal supply chain, one function or another will always be lagging, operating separately with its own understanding of its solution area.
In this whitepaper, you will find answers to: