An increasing focus on health and well-being means that food is no longer just food and fresh is playing a key role in driving consumer traffic and loyalty. If retailers are not already treating it as a competitive weapon, they should be. By its nature, fresh is complex, but managing it as part of an end-to-end supply chain management solution removes the complexity and provides a synchronized approach with the entire supply chain.
The global market for organic food and beverage is estimated to reach $320.5 billion by 2025, tripling its market value from 2016. This means fresh needs attention – it needs managing, intelligence and automation – and it needs it now.
