VIEWPOINT:

Retailers only know half of their customer

As retailers focus on fresh they must evolve to a holistic understanding of the customer.

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As retailers focus on fresh, demand systems must evolve to a holistic understanding of the customer. Your ability to profitably serve customers where you only have a partial understanding of their behavior and preferences isn't determined by how optimistic you are about the outcome. Success requires a complete understanding of consumer demand. So why don't you have it?

In this whitepaper, you will find answers to:

  • Why operating disparate systems for fresh and rest of store creates disconnects in consumer demand patterns
  • How increased demands in fresh are affecting other categories both in store and in consumers’ pantries
  • Why an increased focus on fresh means demand is no longer as predictable as it has been

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