The world of retail is vastly different than it was a year ago, and retailers are more challenged than ever to remain competitive.
FMCG retailers understand that accurate demand forecasting across all categories, including fresh, is key to maintaining their competitive edge, staying profitable, and increasing sales – all of which are “reflectors” of today’s shopper demand.
While there is no shortage of forecasting solutions, there is scarcity of solutions that take into full consideration the complexity and reach of today’s FMCG retail supply chain.
