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The CPG loyalty crisis

On-Demand Webinar | Presented 28 September, 2023

Exclusive shopper research reveals what's wrong with brand loyalty and how CPGs can win again


Brand loyalty is under extreme pressure thanks to competitive and economic forces and increasingly dynamic shopper behavior.  To understand whether brand loyalty still exists, quantify the value of brand loyal shoppers, and how to increase engagement, SymphonyAI Retail CPG conducted an unprecedented analysis of shopper data from 88 million households for an entire year.

Results of the landmark research were shared during a September 28 webinar.  Topics covered include:

  • A proprietary shopper segmentation analysis based on loyalty behaviors.
  • Insights into key categories with the strongest loyalty and their top attributes.
  • Effective strategies to increase engagement and the role of promotions to help shoppers ascend the loyalty ladder.
  • Using loyalty insights derived from shopper data to reveal opportunities and improve retailer collaboration.

Don’t miss this opportunity to improve your understanding of the state of brand loyalty and how to improve your brand’s growth prospects.  Watch On-Demand today!

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Mathew Kerswill

Mathew Kerswill

Mat serves as Senior Director of Analysis Solutions with SymphonyAI Retail CPG and joined the company in 2013. Based in London, he leads research efforts and helps global retail and CPG clients unlock insights from data to create value. Prior to joining SymphonyAI, Mat spent 13 years with Dunnhumby, and earned a degree in mathematics and statistics from the University of Bath, one of the top research institutions in the United Kingdom.


Lori Mills

Lori serves as SVP of CPG Engagement with SymphonyAI Retail CPG. Based in Cincinnati, Lori is focused on helping clients in the Americas develop and execute data-driven sales strategies based on shopper insights. Prior to her current role, Lori held sales, category management and analytics roles at NielsenIQ, MillerCoors, Coca-Cola and Procter & Gamble.

marloes riezebos-sq

Marloes Riezebos

Marloes serves as Director of CPG Engagement Services at SymphonyAI Retail CPG with a focus on key accounts in the EMEA region. Based in the Netherlands, she helps clients leverage advanced technologies to create shopper insights based on loyalty data to improve category management and assortment decisions.