Retailers are following similar behaviour patterns as they pass through different national COVID-19 response stages. Symphony RetailAI's analysis will enable you to understand the role of your category(ies) over these response stages by geography, and will also highlight changes to retailer customer segmentations as well as identify opportunities for new customers acquired and lost over defined time periods. These insights will drive actions with retailers as they look to protect their loyal customer base at every level of price sensitivity as countries move through lockdown phases into the 'new normal'.
The insights will also inform your marketing outreach (mass and targeted responses) at different stages of COVID-19, and identify key customer groups to focus on regarding new trialists, retention and win-back activity.
Retailers are certainly seeing an increase of online sales during the current outbreak and it is expected to continue after lockdown ends.
Our analysis will highlight if your category(ies) are leading that switch to online and whether they are losing sales as a result of the switch to online sales and the restrictions being put in place by retailers, such as less exposure to in store promotion, minimum size of the basket for free delivery, etc. The output of this analysis will then enable opportunities to improve work and activities with specific customer segments via marketing measures.
