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Magical Merchandising

CMA Webinar | Presented 15 June, 2023


Volatile shopper behavior and innovative technologies are causing a great disruption in category management.  Growth challenges abound and to solve them retailers and CPGs are working together in new ways to leverage and share data, uncover insights, make the best assortment decisions possible and improve planogram compliance.

To learn how, and what’s next for category management, join future-focused leaders from Albertsons,  SymphonyAI Retail CPG and HS&R as they share:

  • What’s working now with category management and the new strategies that will take assortment optimization to the next level.
  • How retailer and supplier collaboration is changing and the role of data-driven insights to co-create value.
  • Exclusive research that quantifies the incremental sales impact of customer-centric assortment decisions and key categories affected.
  • Real world examples retailers and CPGs can implement quickly to accelerate AI-powered category management innovation and the discovery of shopper insights.


Learn how retailers and CPGs are optimizing assortments, increasing shopper loyalty and creating incremental growth

Watch On-Demand


Kyle Eggerding is Director of Customer & Market Intelligence, Shopper Insights and Analytics, at Albertsons Companies. Kyle is a veteran of the shopper insights and data analytics world who prior to Albertsons held roles with NielsenIQ, Symphony AI Retail CPG, IRI and dunnhumby.

Lori Mills is SVP of CPG Engagement with SymphonyAI Retail CPG.  Lori is a CPG industry veteran who prior to her current position held sales, category management and analytics roles at NielsenIQ, MillerCoors, Coca-Cola and Procter & Gamble.

Melanie Steude is Director of Analytics at HS&R Sales and Marketing Solutions, a broker sales agency focused on the grocery channel. Prior to HS&R, Melanie held shopper insights and analytics roles at Impact Group and SymphonyAI Retail CPG.