Shoppers love brands, but their preferences change fast and drivers of loyalty have shifted. To understand how, SymphonyAI Retail|CPG analyzed 430 million shopper baskets in a recent study, “Brand vs. Brand: Why Shoppers Switch and What They Want Now.” This exclusive research reveals how to increase engagement, influence switching behavior and grow sales.

• How inflation really affects shoppers' brand preferences and impacts switching behavior.
• Key categories experiencing the effects of switching and the importance of pack size.
• Why shopper loyalty data is essential to understanding switching behaviours, price/quality perceptions and the strategies needed to maintain or gain market share.
• Action items for a Q4 impact and 2023 growth.

The research findings are revealed in this report.