Brand Vs Brand:  Why shoppers switch & what they want now

Brand preferences and drivers of loyalty are changing fast. Shoppers love brands, but what kind? National, regional, niche, local, or retailers’ own brands? And what product attributes and shopper attitudes are impacting spending, switching and loyalty?

Answers to these and many other questions are revealed in a major research project from SymphonyAI Retail | CPG that involved 430 million shopper baskets from roughly 60 million global households. For a deep dive into the insights and the implications for personalization and promotions, join SymphonyAI executives Charisse Jacques, GM and Chief Customer Centric Retailing Officer, and Lori Mills, Head of CPG Engagement, as they reveal:

How inflation really affects shoppers’ brand preferences and impacts switching behavior.

Key categories experiencing the effects of switching and the importance of pack size.

Why shopper loyalty data is essential to understanding switching behaviors, price/quality perceptions and the strategies needed to maintain or gain market share.

Action items for a Q4 impact and 2023 growth. CPG brand builders and retailer own brand owners can gain important and surprising new insights from this exclusive research.

Learn more about our speakers:



Charisse Jacques, GM and Chief Customer Centric Retailing Officer

Charisse leads US client teams and the global analytics shared services supporting client teams for Symphony AI Retail. Charisse has over 20 years of experience across management consulting, retail and consumer-oriented organizations. Her consulting experience includes roles at McKinsey and Company, A.T. Kearney as well as boutique firms. In addition, she has held industry roles in merchandising / category management, strategy, innovation and other operational roles.




Lori M headshotLori Mills, Head of CPG Engagement at SymphonyAI Retail|CPG

Lori leads the team drives shopper focused collaboration between CPG manufacturers and retail partners.  As a career veteran of the consumer packaged goods industry, Lori has led sales, category management, and shopper marketing strategy for a diverse group of manufacturers in addition to significant time spent consulting in the retail effectiveness and consumer and shopper practice areas at NielsenIQ.




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