On-Demand WEBINAR:

Why better assortment planning is more important in 2021 and beyond


Category managers – we hear you. The last year has been a whirlwind of change in grocery retail, and you’re scrambling to understand how best to cater for shopper preferences in store. The bad news: using excel spreadsheets to review previous sales data and traditional metrics will not accurately address your shopper needs as we move into 2021, and will result in lost sales.

The good news? There are methods and solutions that can identify shopper behaviour and calculate the optimum assortment faster and more accurately than ever before, so you can easily rationalize assortments and make your supply chain much more efficient.

In this on-demand webinar with Symphony RetailAI’s category planning experts, Gina Hargrave and Julian Miller, we cover:

  • Effective methods to rationalize SKUs by understanding shopper preferences and which items can be safely delisted 
  • Why a ‘one size fits all’ approach does not work for assortment planning, and how to address it through intelligent clustering
  • When reviewing new product innovations, how do you assess which customers and in which stores will new products appeal the most?


Gina Hargrave, Head of Category Planning USA

Sales and consulting professional with 20 years of experience in FMCG retail. Focused on Category & Space Management business process and solutions. 15 years in consulting, implementing and selling Category & Space Management solutions. Focused on connecting with my clients on solving their business needs through improved business process and technology to drive top line growth.

Julian Miller_circle

Julian Miller, Head of Category Planning International

Product strategy professional with 15 years experience in retail software development. In his global role, Julian spends most of his time with customers ensuring their requirements are fully understood right from the beginning of the sales process through to software implementation, helping retailers and manufacturers drive real value from our products. Julian is also responsible for future product strategy and ensuring alignment with market needs. Julian is a key member of the team that designed and built our latest Category Planning offerings. Julian is a mathematician by training and holds a degree in Mathematics and Statistics from the University of Nottingham.

Access on-demand webinar