Make Promotions Management Profitable

7 ways AI is transforming promotions 

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Fan for Promotions Viewpoint

Retail and CPG executives are painfully aware that they invest billions in trade promotions each year, but many fail to break even. And when sales inevitably deviate from plan, the most common solution is to spend even more trade dollars in attempts to close gaps against revenue, volume, share and margin goals.

This viewpoint whitepaper examines seven areas where AI can assist retailers and CPG manufacturers in effectively planning promotional events, measuring outcomes and adjusting as necessary to achieve growth.

In this viewpoint whitepaper, you will find answers to:

  • How AI can continuously align local tactics with global strategies
  • How AI enables users to view forecasts and tweak promotion mechanics in real time
  • How AI connects forecasting, planning and evaluation to optimize promotions
  • How AI uses predictive patterns to help understand desires, motivations and across all channels

See inside the viewpoint

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