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The 2023 State of Grocery E-Commerce

Reversing the digital decline to win the omnichannel opportunity

 On-demand webinar presented 19th July 2023 

Appearances can be deceiving in the world of digital grocery. The great online migration has reversed course and shopper loyalty is strained, but omnichannel customers are more valuable than ever and the surprising behaviors of new shopper segments are driving growth.

To separate fact from fiction in grocery e-commerce, SymphonyAI Retail CPG conducted its largest ever study involving 58 million households who purchased 7.5 billion units in 607 million transactions. The research highlights a massive opportunity to increase digital engagement, drive incremental growth and restore loyalty.  Full study highlights were shared during a July 19 webinar:

  • Why grocery e-commerce is declining and how to reverse the trend.
  • The true value of omnichannel shoppers and effective strategies to increase household penetration.
  • The new drivers of frequency, transaction size and lasting loyalty.
  • How grocers are closing the insights to execution gap.

Grocery e-commerce is at a turning point and those who lack a deep understanding of evolving behaviors risk losing the omnichannel shopper.  To learn more, watch the on-demand webinar recording today.

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The Presenters