The 2023 State of Grocery E-Commerce
Reversing the digital decline to win the omnichannel opportunity
On-demand webinar presented 19th July 2023
Appearances can be deceiving in the world of digital grocery. The great online migration has reversed course and shopper loyalty is strained, but omnichannel customers are more valuable than ever and the surprising behaviors of new shopper segments are driving growth.
To separate fact from fiction in grocery e-commerce, SymphonyAI Retail CPG conducted its largest ever study involving 58 million households who purchased 7.5 billion units in 607 million transactions. The research highlights a massive opportunity to increase digital engagement, drive incremental growth and restore loyalty. Full study highlights were shared during a July 19 webinar:
- Why grocery e-commerce is declining and how to reverse the trend.
- The true value of omnichannel shoppers and effective strategies to increase household penetration.
- The new drivers of frequency, transaction size and lasting loyalty.
- How grocers are closing the insights to execution gap.
Grocery e-commerce is at a turning point and those who lack a deep understanding of evolving behaviors risk losing the omnichannel shopper. To learn more, watch the on-demand webinar recording today.
Laetitia Berthier, Head of Client Management, Europe at SymphonyAI Retail CPG
Laetitia Berthier is a consulting professional with more than 20 years of experience in customer-centric strategies in Europe and North America, Laetitia works daily with our European clients such as Leclerc and Musgrave to whom she brings insights, use cases and solutions in their marketing strategy and personalized promotions.
Josh McCann, Head of HQ Client Delivery, SymphonyAI Retail CPG
Josh is responsible for delivering customer centric retailing practices, he focuses upon driving business value to the client through strategic understanding of the customer leading to tactical actions at the point of purchase.
He brings 20 years of experience in the grocery industry, spanning roles in category management, pricing, marketing strategies and retail operations. Prior to joining SymphonyAI Retail CPG, Josh spent 15+ years with Safeway.